Getting ready for one of our peak times in sales

25 03 2009

Spring is here! Yay! Living in Canada, I wait and wait for the first sign of spring. Not that I mind the snow – it has its place – but I have to admit it’s really nice that the snow has melted. I can’t believe the image you see was just a few weeks ago (my dogs are VERY happy Spring is here)!

Spring means Summer is around the corner and summer is a busy time of year. It’s time to make sure I have enough inventory!

Why is summer such a busy time for ring size adjusters?

  • People begin thinking about how they look in a bathing suit – this means weight loss – which usually means rings start to get loose!
  • People are more active in the spring and summer – swimming, biking, hiking and so on…no one wants to lose their rings when out doing activities (especially when sweat makes our ring fingers slick)
  • Spring love brings engagements! A lot of men are unsure of their mates ring size (and asking can ruin the surprise) I find many male customers wanting a ring guard just in case they got the wrong size. They know their mates will not want to wait to wear their new ring and show it off!

Not to mention all the summer holidays, I find a lot of summer travelers want to ensure they do not lose their rings when away. Especially when going to enjoy beaches and oceans (slippery suntan lotion has filled the beaches with those metal detectors searching for lost jewelry). Make sure you take care when enjoying the summer – a lost ring can ruin someones vacation.

And…HAPPY SPRING!


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